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Employer Brand Management

19.49 EUR

Entdecke in diesem Buch die Kunst des Employer Brand Managements: Von der Definition einer einzigartigen Arbeitgeberidentität über gezielte Storytelling‑Ansätze bis hin zu messbaren Erfolgskennzahlen – ein praxisorientierter Leitfaden für nachhaltige Mitarbeiterloyalität und Unternehmensattraktivität.

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