Researching Marketing Decisions: The Indian Context by Ritu Mehta
Discover how cultural nuances, regulatory shifts, and consumer behavior uniquely influence marketing strategies across India, with practical models and real‑world examples guiding strategic decisions.
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| Brand | Taylor & Francis |
| ASIN | 1138061921 |
| ISBN | 1138061921 |
| EAN | 9781138061927 |
| Author | Ritu Mehta |
