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A Comparative Case Study Investigating the Adoption of CRM: The Case of Tesco and Sainsbury’s

39.90 EUR 35.89 EUR 10% Off

Ein tiefgehendes Werk beleuchtet die CRM‑Implementierung bei Tesco und Sainsbury’s, vergleicht Erfolgsstrategien, identifiziert Hindernisse und liefert praxisorientierte Handlungsempfehlungen für den Einzelhandel.

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