Name: Brand extension effect on parent brand: evidence from a luxury context: Study of the Armani Case
Brand: LAP Lambert Academic Publishing
SKU: ID11788871
Availability: InStock

Brand extension effect on parent brand: evidence from a luxury context: Study of the Armani Case

59.00 EUR

Untersucht, wie Luxusmarken ihre Identität durch Markenverlängerungen formen und gleichzeitig die Wahrnehmung der Muttermarke verändern – anhand einer detaillierten Analyse des Armani-Falls.

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Brand extension effect on parent brand: evidence from a luxury context, Fachbücher

Galaxus.de

59.00 EUR

08-06-2026 19:10:44

Brand extension effect on parent brand: evidence from a luxury context: Study of the Armani Case

Brand extension effect on parent brand: evidence from a luxury context, Fachbücher

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