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Brandstetter, Bettina: Customer Relationship Management in wirtschaftlich schwierigen Zeiten

48.95 EUR

Entdeckt, wie eine Fluglinie durch gezielte Kundennähe, personalisierte Angebote und datengetriebene Insights in wirtschaftlichen Turbulenzen stabile Beziehungen aufbaut und langfristigen Erfolg sichert.

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