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Chernev, Alexander: Strategic Marketing Management - The Framework, 10th Edition

66.10 EUR

Ein praxisorientiertes Handbuch für strategisches Marketing, das die neuesten Modelle zur Marktsegmentierung, Positionierung und Wertschöpfung detailliert erläutert und mit aktuellen Fallstudien verknüpft.

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Strategic Marketing Management - The Framework, 10th Edition

Medimops DE
66.10 EUR
15-05-2026 10:09:06

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