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Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage

36.10 EUR

Ein praxisorientiertes Werk über europäische Wettbewerbsstrategien, das zeigt, wie Unternehmen ihre Marktposition sichern, ausbauen und verteidigen – mit konkreten Fallstudien und umsetzbaren Maßnahmen.

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