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Consumer behavior towards Green Product in a Developing country

39.90 EUR

Dieses Buch beleuchtet, wie kulturelle Werte, Bildungsniveau und Medienzugang das Kaufverhalten für grüne Güter in Entwicklungsregionen formen, und liefert praxisorientierte Strategien zur Förderung nachhaltiger Konsumgewohnheiten.

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