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Consumer-Based Brand Equity and its Impact on Consumer Behavior

36.00 EUR 35.99 EUR 0% Off

Dieses Buch enthüllt, wie Gefühle den wahrgenommenen Markenwert formen und Kaufentscheidungen schon vor dem Preis beeinflussen – ein tiefer Einblick in die psychologischen Mechanismen des Konsumentenverhaltens.

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