Consumer-Based Brand Equity and its Impact on Consumer Behavior | DealShopping Deutschland
  1. Home
  2. Medien
  3. Bücher
  4. Consumer-Based Brand Equity and its Impact on Consumer Behavior
  • #

Consumer-Based Brand Equity and its Impact on Consumer Behavior

36.00 EUR 35.99 EUR 0% Off

Dieses Buch enthüllt, wie Gefühle den wahrgenommenen Markenwert formen und Kaufentscheidungen schon vor dem Preis beeinflussen – ein tiefer Einblick in die psychologischen Mechanismen des Konsumentenverhaltens.

Teilen:

Ähnliche Produkte

An Exploratory Study on the Impact of COO on Brand Equity: Understanding the Impact of Country of Origin & Company Image on Consumer Based Brand Equity in India an Emerging Market

An Exploratory Study on the Impact of COO on Brand Equity: Understanding the Impact of Country of Origin & Company Image on Consumer Based Brand Equity in India an Emerging Market

39.74 EUR
Connecting Brand Identity & Consumer Equity in Tourism

Connecting Brand Identity & Consumer Equity in Tourism - Hodson

117.69 EUR
The effect of in-store TV in supermarkets on customer-based brand equity for consumer goods: Magisterarbeit

The effect of in-store TV in supermarkets on customer-based brand equity for consumer goods: Magisterarbeit

42.95 EUR
Brand Equity: Consumer Based Brand Equity In Practice

Brand Equity: Consumer Based Brand Equity In Practice

49.00 EUR
Measuring Consumer-Based Brand Equity: Sportswear Market in Malaysia

Measuring Consumer-Based Brand Equity: Sportswear Market in Malaysia

59.00 EUR
Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations

Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations

93.08 EUR