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Consumers Inferences in Price Promotion Context

79.00 EUR

Dieses Buch beleuchtet, wie Konsumenten Preisaktionen interpretieren und welche Wirkung konsistente Werbebotschaften auf Händlervertrauen, Produktqualität, Dealwert und Kaufabsicht haben – praxisnahe Erkenntnisse für Marketingstrategien.

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Consumers Inferences in Price Promotion Context, Fachbücher

Galaxus.de
79.00 EUR
30-04-2026 12:12:39

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