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  4. Critical Public Relations. Contexts and Issues: Critically discuss the assertion that ¿public relations is the art of getting material into the media ... paying for it - nothing more, nothing less¿
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Critical Public Relations. Contexts and Issues: Critically discuss the assertion that ¿public relations is the art of getting material into the media ... paying for it - nothing more, nothing less¿

17.95 EUR

Dieses Werk fordert die Vorstellung heraus, PR sei lediglich bezahltes Platzieren von Inhalten in Medien; es beleuchtet stattdessen die strategischen, ethischen und gesellschaftlichen Dimensionen der Öffentlichkeitsarbeit aus kritischer Perspektive.

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