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Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo

54.99 EUR 53.49 EUR 3% Off

Ergründen Sie die strategische Sprachgestaltung chinesischer Banken auf Sina Weibo – ein interdisziplinäres Werk, das Soziolinguistik, Diskursanalyse und Medienforschung verbindet.

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Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo

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53.49 EUR
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53.49 EUR