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Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo

59.00 EUR 53.49 EUR 9% Off

Ergründen Sie die strategische Sprachgestaltung chinesischer Banken auf Sina Weibo – ein interdisziplinäres Werk, das Soziolinguistik, Diskursanalyse und Medienforschung verbindet.

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