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Factors influencing Customer Satisfaction with Internet Banking: The case of National Bank of Commerce

49.00 EUR 48.34 EUR 1% Off

Dieses Buch analysiert die Schlüsselfaktoren für Kundenzufriedenheit im Internetbanking anhand der Fallstudie der National Bank of Commerce und beleuchtet, wie digitale Dienste das Vertrauen und die Nutzung bei Kunden stärken können.

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