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Financial Dimensions of Marketing Decisions

181.89 EUR

Ein praxisnahes Werk, das die Wechselwirkung zwischen Finanzkennzahlen und Marketingentscheidungen beleuchtet – von Budgetallokation über Cash‑Flow‑Management bis hin zu Risikoanalysen in volatilen Märkten.

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Financial Dimensions of Marketing Decisions (Palgrave Studies in Marketing, Organizations and Society)

Medimops DE
181.89 EUR
20-06-2026 03:57:05
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Financial Dimensions of Marketing Decisions

SpringerLink DE
181.89 EUR
19-06-2026 19:36:12

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