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Financial Dimensions of Marketing Decisions

201.00 EUR 181.89 EUR 10% Off

Ein praxisnahes Werk, das die Wechselwirkung zwischen Finanzkennzahlen und Marketingentscheidungen beleuchtet – von Budgetallokation über Cash‑Flow‑Management bis hin zu Risikoanalysen in volatilen Märkten.

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Financial Dimensions of Marketing Decisions (Palgrave Studies in Marketing, Organizations and Society)

Medimops DE
181.89 EUR
07-09-2026 00:05:57
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Financial Dimensions of Marketing Decisions

SpringerLink DE
201.00 EUR
07-09-2026 11:39:51

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