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Global Brand Management (Innovatives Markenmanagement)

82.24 EUR 79.99 EUR 3% Off

Ein praxisnahes Buch, das die Markenstrategien weltweiter Automobilhersteller in Brasilien, China, Deutschland, Russland und den USA untersucht und zeigt, wie lokale Kultur und Marktbedingungen globale Positionierung prägen.

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Global Brand Management (Innovatives Markenmanagement)

Medimops DE
79.99 EUR
11-08-2026 16:08:34
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Global Brand Management

SpringerLink DE
82.24 EUR
11-08-2026 21:54:05

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