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Global Brand Management (Innovatives Markenmanagement)

79.99 EUR

Ein praxisnahes Buch, das die Markenstrategien weltweiter Automobilhersteller in Brasilien, China, Deutschland, Russland und den USA untersucht und zeigt, wie lokale Kultur und Marktbedingungen globale Positionierung prägen.

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Global Brand Management (Innovatives Markenmanagement)

Medimops DE
79.99 EUR
11-06-2026 03:36:46
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Global Brand Management

SpringerLink DE
79.99 EUR
10-06-2026 21:11:04
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Global Brand Management, Fachbücher von Wulf Stolle

Galaxus.de
79.99 EUR
11-06-2026 00:32:08

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