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How macro environmental forces affect business buying behavior: A case study of the second hand truck business

49.00 EUR

Ergründet die Wechselwirkung von Wirtschaftslage, Gesetzgebung und Umweltbewusstsein mit dem Erwerb gebrauchter Transportfahrzeuge – ein praxisnahes Fallbeispiel aus der Logistikbranche, das strategische Entscheidungen beleuchtet.

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