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Impact of globalization on Fast Moving Consumer Goods Industries: Impact of Globalization on FMCG Industries

79.00 EUR 71.74 EUR 9% Off

Ein umfassendes Buch, das die weltweite Verflechtung von Marken, Logistik und Konsumentenverhalten beleuchtet und zeigt, wie globale Trends die Strategien der FMCG-Branche neu formen.

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