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Institutional differences and governance mode choice in franchising: How entry mode decisions are triggered by cultural and institutional differences

55.90 EUR

Ein umfassendes Buch, das die Wechselwirkung zwischen Kultur, Institutionen und Franchising-Modellen beleuchtet, indem es zeigt, wie unterschiedliche Rahmenbedingungen Eintrittsstrategien formen.

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