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International Small and Medium-Sized Enterprises: Internationalization Patterns, Mode Changes, Configurations and Success Factors

53.49 EUR

Ein tiefgreifendes Buch, das die internationalen Expansionswege von KMU beleuchtet, neue Moduswechsel aufzeigt, unterschiedliche Konfigurationen vergleicht und Erfolgsfaktoren klar herausarbeitet.

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