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Investigating the effectiveness of Interactive Webpages based on ELM: The Moderating role of "Product Involvement"

79.00 EUR

Dieses Buch beleuchtet, wie interaktive Webseiten nach dem Elaboration Likelihood Model wirken und analysiert gleichzeitig die Rolle des Produktengagements als Schlüsselfaktor für Nutzerbindung und Entscheidungsfindung.

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