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Malaysian Consumer Decision Making Styles and Purchase Intention: The Effect of External Factors on CDMS and PI. The Relationship Between CDMS and PI amongst Young Generation in Malaysia

49.00 EUR

Erkunden Sie, wie soziale Medien, Peer‑Pressure und kulturelle Werte die Kaufentscheidungen junger Malaysier formen; das Buch verbindet psychologische Modelle mit praktischen Fallstudien für Marketer.

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