Malaysian Consumer Decision Making Styles and Purchase Intention: The Effect of External Factors on CDMS and PI. The Relationship Between CDMS and PI amongst Young Generation in Malaysia | DealShopping Deutschland

Malaysian Consumer Decision Making Styles and Purchase Intention: The Effect of External Factors on CDMS and PI. The Relationship Between CDMS and PI amongst Young Generation in Malaysia

196.00 EUR 49.00 EUR 75% Off

Erkunden Sie, wie soziale Medien, Peer‑Pressure und kulturelle Werte die Kaufentscheidungen junger Malaysier formen; das Buch verbindet psychologische Modelle mit praktischen Fallstudien für Marketer.

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