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Marketing Communications: Objectives, Strategy, Tactics

63.40 EUR

Ein praxisorientiertes Werk für Marketingfachleute, das zeigt, wie man Kommunikationsziele präzise definiert, Strategien konzipiert und konkrete Taktiken auswählt, um Markenbotschaften gezielt zu platzieren und die Zielgruppe nachhaltig zu erreichen.

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Marketing Communications

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63.40 EUR
22-04-2026 05:31:41

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