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Petzner, Rene: Standardization potential within the marketing mix in Central Europe

71.90 EUR

Dieses Werk beleuchtet die Chancen der Standardisierung im Marketingmix mit Fokus auf Mitteleuropa, indem es die Tochtergesellschaften von Kia Motors analysiert und praxisnahe Strategien für internationale Markenentwicklung liefert.

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