Private label brands are a threat for high value manufacturer¿s brands such as ¿Charmin¿!: An investigation of Procter & Gamble¿s marketing strategy ... consumer buying behaviour and brand loyalty

47.95 EUR

Das Werk beleuchtet die strategische Reaktion von Procter & Gamble auf den Aufstieg von Eigenmarken, untersucht deren Einfluss auf das Kaufverhalten und die Bindung zu Premium-Marken wie Charmin.

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Private label brands are a threat for high value manufacturer's brands such as Charmin!: An investigation of Procter & Gamble's marketing strategy ... consumer buying behaviour and brand loyalty

Medimops DE

47.95 EUR

20-06-2026 02:16:15

Private label brands are a threat for high value manufacturer¿s brands such as ¿Charmin¿!: An investigation of Procter & Gamble¿s marketing strategy ... consumer buying behaviour and brand loyalty

Private label brands are a threat for high value manufacturer's brands such as Charmin!: An investigation of Procter & Gamble's marketing strategy ... consumer buying behaviour and brand loyalty

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