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Retail Marketing Management

113.80 EUR

Ein praxisorientiertes Buch, das die fünf Eckpfeiler des Einzelhandels – Lage, Angebot, Preis, Werbung und Personal – aus Sicht aktueller Markttrends erklärt und mit anschaulichen Fallbeispielen verknüpft.

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Retail Marketing Management: The 5 Es of Retailing

Medimops DE
113.80 EUR
03-05-2026 06:41:25

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