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Retail Marketing Management

54.95 EUR

Ein praxisorientiertes Buch, das die fünf Eckpfeiler des Einzelhandels – Lage, Angebot, Preis, Werbung und Personal – aus Sicht aktueller Markttrends erklärt und mit anschaulichen Fallbeispielen verknüpft.

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Retail Marketing Management

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54.95 EUR
08-08-2026 09:30:30

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