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Sánchez Contreras, Alejandro: Collaborative Consumption: Paving the way to consumer decision-making

35.90 EUR

Dieses Buch untersucht die Psychologie hinter der Wahl gemeinsamer Mobilitätsdienste und zeigt, wie Nachhaltigkeit, Preisgestaltung und soziale Verantwortung das Konsumentenverhalten formen.

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