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Strategic Brand Management

15.49 EUR

Dieses Buch liefert praxisnahe Anleitungen zur Entwicklung und Pflege globaler Markenstrategien, erläutert Messmethoden für Markenwert und zeigt anhand von Fallstudien, wie Markenidentität nachhaltig gestaltet wird.

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Strategic Brand Management

Medimops DE
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15.49 EUR
07-09-2026 08:37:33

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