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Strategic Brand Management

8.49 EUR

Dieses Buch liefert praxisnahe Anleitungen zur Entwicklung und Pflege globaler Markenstrategien, erläutert Messmethoden für Markenwert und zeigt anhand von Fallstudien, wie Markenidentität nachhaltig gestaltet wird.

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Strategic Brand Management

Medimops DE
Verwendetes Produkt
8.49 EUR
15-06-2025 09:00:22

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