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Strategic Communication During Whole-System Change: Advice and Guidance for School District Leaders and PR Specialists

138.70 EUR

Ein praxisorientiertes Werk für Schulleiter und PR‑Experten, das zeigt, wie man bei systemweiten Schulreformen gezielt Botschaften gestaltet, Akteure einbindet und Kommunikationspläne anpasst, um dauerhafte Verbesserungen zu fördern.

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