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Stratégies de signalisation de la qualité: L'impact des labels sur le processus de décision des consommateurs

98.00 EUR

Erforscht, wie Qualitätslabels als visuelle Signale die Kaufentscheidungen beeinflussen, indem sie Vertrauen schaffen und Entscheidungswege verkürzen – ein praxisnahes Werk für Marketingexperten.

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Stratégies de signalisation de la qualité, Fachbücher

Galaxus.de
98.00 EUR
03-08-2026 08:34:28

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