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Strategy Adoption and Competitive Advantage of Mobile Services in the Global Economy

191.60 EUR

Erforscht die globale Mobilitätslandschaft: von strategischer Planung über Akzeptanzforschung bis hin zu Wettbewerbsvorteilen, bietet das Buch praxisnahe Modelle und Fallstudien für Entscheider in der digitalen Wirtschaft.

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