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The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World: Proceedings of the 2011 World Marketing Congress

213.99 EUR 196.64 EUR 8% Off

Entdecken Sie im Sammelband des Weltmarketingkongresses 2011 die tiefgreifende Diskussion über Kundenorientierung versus strategische Flexibilität und wie Unternehmen in einer dynamischen Wirtschaft erfolgreich agieren können.

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