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The Executor of Integrated Marketing Communications Strategy: Marcom Manager's Working Model: Marcom Manager's Working Model

53.49 EUR

Ein praxisorientiertes Werk, das Marketingkommunikationsmanager Schritt für Schritt durch die Entwicklung, Koordination und Messung integrierter Kampagnen führt; es kombiniert theoretische Grundlagen mit konkreten Beispielen und Handlungsanleitungen.

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