The impact of product packaging on consumers¿ value perception: Does packaging enable retailers to take premium pricing with their retailer brand premium tier in the food segment in Germany?

44.99 EUR

Untersucht, wie Verpackungsdesign die Wertwahrnehmung deutscher Verbraucher prägt und ob Einzelhändler dadurch höhere Preise für ihre Premium-Marken im Lebensmittelsegment rechtfertigen können.

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The impact of product packaging on consumers' value perception: Does packaging enable retailers to take premium pricing with their retailer brand premium tier in the food segment in Germany?

Medimops DE

44.99 EUR

19-05-2026 02:14:15

The impact of product packaging on consumers¿ value perception: Does packaging enable retailers to take premium pricing with their retailer brand premium tier in the food segment in Germany?

The impact of product packaging on consumers' value perception: Does packaging enable retailers to take premium pricing with their retailer brand premium tier in the food segment in Germany?

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