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The Preference-Driven Lead User Method for New Product Development: A Comprehensive Way to Stimulate Innovations with Internal and External Sources

53.49 EUR 49.98 EUR 7% Off

Entdecken Sie, wie führende Anwender als Inspirationsquelle für Produktinnovation wirken; das Buch verbindet internes Ideengenerieren mit externem Nutzerfeedback und liefert praxisnahe Umsetzungstipps.

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