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The Relationship between Internal Branding and Affective Commitment: Aligning communication on all customer touchpoints

49.00 EUR 48.34 EUR 1% Off

Erforscht die Wechselwirkung zwischen interner Markenbildung und emotionalem Mitarbeiterengagement, zeigt wie konsistente Kommunikation alle Kundenkontaktpunkte verbindet und langfristige Identitätsstärke schafft.

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