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Using data warehousing to deliver integrated management information: Case studies of customer data integration using sales and marketing data marts

59.00 EUR 58.34 EUR 1% Off

Entdecken Sie praxisnahe Fallstudien zur Integration von Kundendaten in Verkaufs- und Marketingdatenmarts, die zeigen, wie ein zentrales Data‑Warehouse strategische Entscheidungen unterstützt.

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