How Brands Grow : What Marketers Don't Know
Explore how brands expand by focusing on broad reach, repeat purchases, and memorable cues rather than niche storytelling, with data-driven insights that reshape marketing strategy.
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| Brand | Byron Sharp |
| ASIN | 0195573560 |
| ISBN | 0195573560 |
| EAN | 9780195573565 |
| MPN | 9780195573565 |
| Dimensions | 160 x 240 x 20mm | 589g |
| Format | 246 pages |
| Imprint | OUP Australia and New Zealand |
| ISBN | 9780195573565 |
| Languages | English |
| Publication date | 12 Apr |
| Publication place | Melbourne, Australia |
| Publisher | Oxford University Press Australia |
