Services Marketing: People, Technology, Strategy
288.00 EUR
Discover how human interaction, digital tools, and strategic planning converge in service marketing with this up‑to‑date guide, packed with case studies, models, and actionable tactics for leaders and students.
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| Brand | World Scientific (Us) |
| ASIN | 1944659013 |
| ISBN | 1944659013 |
| EAN | 9781944659011 |
| MPN | 9781944659011 |
| Author | Jochen Wirtz |
| Country of publication | UNITED STATES |
| Dimensions | (H) 277mm, (W) 217mm, (D) 25mm |
| Edition | Edition Number 8; Revised |
| Imprint | World Scientific Publishing Co Inc (USA) |
| ISBN | 9781944659011 |
| Page count | 800 |
| Publication date | 11 Apr |
| Status | In Print |
| Weight | 1.570 g |
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