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Artificial Intelligence for Marketing: Practical Applications

89.00 GBP 39.00 GBP 56% Off

Discover how data science drives smarter ad spend and personalized offers, with step‑by‑step examples of predictive modeling, churn prediction, and dynamic pricing that boost ROI for modern marketers.

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Brand Wiley
ASIN 1119406331
ISBN 1119406331
EAN 9781119406334
Height 165mm
Imprint John Wiley & Sons, Inc.
ISBN 9781119406334
Languages English
Number of pages 368
Publication date 04 Aug 2017
Publisher Wiley
Spine width 35mm
Weight 556g
Width 238mm

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