Branding: A Very Short Introduction
Discover how names, symbols and stories forge lasting connections in this compact 160‑page study of brand power, blending academic insight with vivid case studies to illuminate identity creation.
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Lovereading.co.uk 
WHSmith | Brand | Oxford University Press |
| ASIN | 0198749910 |
| ISBN | 0198749910 |
| MPN | 47207046 |
| EAN | 9780198749912 |
| Dimensions | 174 x 111 x 11 mm |
| Edition | First edition |
| Height | 111 mm |
| Imprint | Oxford University Press |
| ISBN | 9780198749912 |
| Languages | English |
| Number of pages | 160 |
| Spine width | 10 mm |
| Weight | 124 g |
| Width | 174 mm |
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