Branding: In Five and a Half Steps
Explore how to build a memorable identity through six focused steps, each revealing key tactics from research to visual language, with real‑world examples that illustrate the evolution of iconic brands.
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Lovereading.co.uk 
WHSmith | Brand | Michael Johnson |
| ASIN | 0500518963 |
| ISBN | 0500518963 |
| EAN | 9780500518960 |
| Dimensions | 210x245 |
| Format | 320 pages |
| ISBN | 9780500518960 |
| Languages | English |
| Publication place | London, United Kingdom |
| Publisher | Thames & Hudson Ltd |
