Consumer Behavior: Buying, Having, and Being, Global Edition
Discover how identity, culture, and technology drive purchasing decisions worldwide; this text blends theory with real‑world examples to illuminate the evolving roles of buying, having, and being.
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WHSmith | Brand | Pearson Education Limited |
| ASIN | 1292153105 |
| ISBN | 1292153105 |
| EAN | 9781292153100 |
| Country of publication | UNITED KINGDOM |
| Dimensions | (H) 275mm, (W) 219mm, (D) 19mm |
| Edition | 12 ed |
| Imprint | Pearson Education Limited |
| ISBN | 9781292153100 |
| Languages | English |
| Page count | 632 |
| Publisher | Taylor & Francis Ltd |
| Status | In Print |
| Target audience | College/higher educationProfessional and scholarly |
| Weight | 1220 grams |
