Ethical Branding and Marketing: Cases and Lessons
Discover how companies weave ethics into branding through vivid case studies, uncovering tactics that align profitability with social responsibility, inspire authentic storytelling, and cultivate lasting customer loyalty.
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| Brand | Jenny Stanford Publishing |
| ASIN | 1138337277 |
| ISBN | 1138337277 |
| EAN | 9781138337275 |
| Author | Hagai Gringarten |
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