The Hero and the Outlaw : Building Extraordinary Brands Through the Power of Archetypes
26.99 GBP
Discover how the Hero and Outlaw archetypes drive compelling brand narratives, blending courage and rebellion to create memorable identities that inspire loyalty and spark cultural relevance.
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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
WHSmith
15-06-2026 08:01:50
| Brand | McGraw-Hill Education |
| ASIN | 0071364153 |
| ISBN | 0071364153 |
| EAN | 9780071364157 |
| MPN | 9780071364157 |
| Dimensions | 154.94 x 231.14 x 35.56mm | 725.74g |
| Edition statement | ed |
| Format | Hardback | 384 pages |
| Imprint | MCGRAW-HILL Professional |
| ISBN | 9780071364157 |
| Languages | English |
| Publication date | 06 Feb 2001 |
| Publication place | New York, NY, United States |
| Publisher | McGraw-Hill Education - Europe |
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