Innovation Management and New Product Development
44.09 GBP
Discover how to spark breakthrough products by mastering idea generation, market testing, and agile execution, with practical models, real‑world examples, and step‑by‑step guidance for innovators.
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bookshop.canterbury.ac.uk
| Brand | Pearson Education Limited |
| ASIN | 1292133422 |
| ISBN | 1292133422 |
| EAN | 9781292133423 |
| MPN | 9781292133423 |
| Country of publication | UNITED KINGDOM |
| Dimensions | (H) 247mm, (W) 188mm, (D) 36mm |
| Edition | 6 New edition |
| Imprint | Pearson Education Limited |
| ISBN | 9781292133423 |
| Languages | English |
| Page count | 672 |
| Publication date | Mon Sep 12 00:00:00 BST 2016 |
| Publisher | Taylor & Francis Ltd |
| Status | In Print |
| Target audience | Professional and scholarly |
| Weight | 1262 grams |
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