The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
36.99 GBP
Discover why luxury brands thrive by rejecting mass‑market norms, using scarcity, heritage storytelling, and premium experiences to forge deep emotional bonds that elevate perception and demand.
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WHSmith
The Luxury Strategy : Break the Rules of Marketing to Build Luxury Brands
WHSmith
03-06-2025 23:34:16
| Brand | Jean-Noël Kapferer |
| ASIN | 0749464917 |
| ISBN | 0749464917 |
| EAN | 9780749464912 |
| MPN | 9780749464912 |
| Dimensions | 166 x 241 x 30mm | 769g |
| Edition | Revised |
| Format | 408 pages |
| ISBN | 9780749464912 |
| Languages | English |
| Publication place | London, United Kingdom |
| Publisher | Kogan Page Ltd |
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