Marketing Management
Discover how to navigate today’s complex markets with Kotler’s latest global framework, featuring fresh case studies, digital tactics, and strategic tools that bridge theory and practice for managers and scholars.
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| Brand | Philip Kotler |
| ASIN | 1292092629 |
| ISBN | 1292092629 |
| EAN | 9781292092621 |
| Country of publication | UNITED KINGDOM |
| Dimensions | 216 x 274 x 27mm | 1,626g |
| Edition | 15, Global edition |
| Format | 832 pages |
| Height | 219 mm |
| Imprint | Pearson |
| ISBN | 9781292092621 |
| Languages | English |
| Publication place | Harlow, United Kingdom |
| Publisher | Pearson Education Limited |
| Spine width | 29 mm |
| Status | In Print |
| Target audience | College/higher educationProfessional and scholarly |
| Weight | 1608 g |
| Width | 278 mm |
