Political Marketing: Principles and Applications
Discover the science behind persuasive politics in this insightful volume that examines audience segmentation, message framing, and digital outreach while offering practical tools for crafting resonant campaigns.
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| Brand | Taylor & Francis Ltd (Sales) |
| ASIN | 0815353227 |
| ISBN | 0815353227 |
| EAN | 9780815353225 |
| Author | Jennifer Lees-Marshment |
