Principles of Marketing, Global Edition Philip, Armstrong, Gary K
Discover the 17th edition of Principles of Marketing, a dense 736‑page resource that unites timeless theory with contemporary digital tactics, consumer psychology, and global market trends.
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| Brand | Pearson |
| ASIN | 1292220171 |
| ISBN | 1292220171 |
| EAN | 9781292220178 |
| Edition | 17th edition |
| Height | 220 mm |
| Imprint | Pearson |
| ISBN | 9781292220178 |
| Language | English |
| Number of pages | 736 |
| Publication date | 27 Jul 2017 |
| Publisher | Pearson Education |
| Spine width | 31 mm |
| Weight | 1574 g |
| Width | 278 mm |
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