Services Marketing: People, Technology, Strategy
Discover how human interaction, digital tools, and strategic planning converge in service marketing with this up‑to‑date guide, packed with case studies, models, and actionable tactics for leaders and students.
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| Brand | World Scientific (Us) |
| ASIN | 1944659013 |
| ISBN | 1944659013 |
| EAN | 9781944659011 |
| MPN | 9781944659011 |
| Author | Jochen Wirtz |
| Country of publication | UNITED STATES |
| Dimensions | (H) 277mm, (W) 217mm, (D) 25mm |
| Edition | Edition Number 8; Revised |
| Imprint | World Scientific Publishing Co Inc (USA) |
| ISBN | 9781944659011 |
| Page count | 800 |
| Publication date | 11 Apr |
| Status | In Print |
| Weight | 1.570 g |
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